AroMind: far more than a flavour – an emotion.
When flavour
becomes emotion
The first range of emotional active flavours for the food and nutraceutical industries.
Today’s consumers are looking for far more than a simple functional benefit. They want products that make sense, that support them in their daily lives and that combine enjoyment with well-being. This conviction guided the development of AroMind.
AroMind is our range of active food flavourings with a documented emotional effect. Beyond taste enjoyment, each flavour triggers an emotional response through the mechanism of retronasal olfaction.
Phodé’s distinctive approach lies in the novel mode of action of our sensory actives, which take the retronasal route.
Our solutions are designed to deliver a pleasant, differentiated sensory experience to consumers, with proven efficacy.
< 1 second
to reach the emotional brain
The power
of retronasal olfaction
When you consume an AroMind flavour, the aromatic molecules travel from the back of the mouth up to the nose. This is the retronasal route. These molecules reach the brain’s emotional system – amygdala, hippocampus, prefrontal cortex – in under one second, without passing through the bloodstream.
A neurobiological mechanism documented since the work of Buck and Axel, awarded the Nobel Prize in Physiology or Medicine in 2004.
Three areas of expertise
convergentes
AroMind draws on more than thirty years of Phodé know-how, at the intersection of three disciplines:
Olfaction: understanding the orthonasal and retronasal routes and their influence on behaviour and mood.
Neuroscience & cognition: activation of the limbic system, with documented neurobiological mechanisms applied to the design of our flavour signatures.
Flavour expertise: 30 years of flavour blending in food and nutraceutical matrices.
Five signatures
Five emotions
Each AroMind territory combines essential oils with documented aromachological effects, an indulgent food flavouring and a nutritional active that supports identified health claims.
Indicative claim
Energy boost*
Composition
- Essential oil synergy
- Natural flavouring: lemon, ginger
- Functional active: vitamin B3
*Niacin (vitamin B3) contributes to the reduction of tiredness and fatigue.
Indicative claim
Emotional calm*
Composition
- Essential oil synergy
- Natural flavouring: peach, verbena
- Functional active: vitamin B6
*Vitamin B6 contributes to normal psychological function.
Indicative claim
Self-confidence*
Composition
- Essential oil synergy
- Natural flavouring: raspberry, lychee
- Functional active: vitamin B6
*Vitamin B6 contributes to the regulation of hormonal activity.
Indicative claim
Tension relief*
Composition
- Essential oil synergy
- Natural flavouring: blueberry, elderberry, grape
- Functional active: vitamin B3
*Niacin (vitamin B3) contributes to normal functioning of the nervous system.
Indicative claim
Fatigue reduction*
Composition
- Essential oil synergy
- Natural flavouring: apple, kiwi, lime
- Functional active: vitamin B6
*Vitamin B6 contributes to the reduction of tiredness and fatigue.
For manufacturers
who want to stand out
AroMind is a B2B ingredient designed for the beverage, food supplement and premium food industries.
Functional
beverages
Flavoured waters, natural energy drinks, wellness drinks, shots, RTD.
Food supplements & nutraceuticals
Liquid and solid supplements, orodispersible powders, gummies, sticks.
Premium food
Functional dairy products, wellness confectionery, mood-focused snacking.
AroMind in the spotlight
at SIAL Paris 2026
AroMind has been officially selected by the jury of the SIAL Innovation 2026 competition, in the Intermediate Food Product (PAI) category. This recognition was confirmed by its status as a finalist for the PAI Grand Prix.
Meet us at SIAL Paris, 17–21 October 2026, Hall 7 – Stand C327.
Let's co-create
your next innovation
Developing a new functional product?
Looking to incorporate AroMind into your matrix?
Our team supports your projects from initial concept to industrial scale-up.
1. NDA signature and access to the scientific dossier
2. Exploration of your matrix and joint sensory testing