{"id":5664,"date":"2026-03-17T13:19:14","date_gmt":"2026-03-17T13:19:14","guid":{"rendered":"https:\/\/www.phode-humancare.com\/?p=5664"},"modified":"2026-06-12T12:44:33","modified_gmt":"2026-06-12T12:44:33","slug":"modern-flavoring-and-delicious-comfort-how-to-create-low-sugar-nutritional-products-that-sell-and-are-repurchased-in-2026","status":"publish","type":"post","link":"https:\/\/www.phode-humancare.com\/en\/modern-flavoring-and-delicious-comfort-how-to-create-low-sugar-nutritional-products-that-sell-and-are-repurchased-in-2026\/","title":{"rendered":"Modern flavoring and delicious comfort: how to create low-sugar nutritional products that sell (and are repurchased) in 2026?"},"content":{"rendered":"\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong><em>Food Comfort: A New Strategic Requirement for the Agri-Food and Nutraceutical Industries<\/em><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">In 2026, <strong>modern flavoring<\/strong> and &#8220;food comfort&#8221; are no longer just a matter of <strong>taste pleasure<\/strong>. They become a strategic pillar for the agri-food and nutraceutical sectors: a product may be excellent on paper (proteins, fibers, actives), but without <strong>taste<\/strong>, <strong>aromas<\/strong>, and <strong>masking <\/strong>of off-notes, it struggles to convert&#8230; and especially to be repurchased. Consumers seek products that are both <strong>delicious<\/strong>, <strong>functional<\/strong>, <strong>low in sugar<\/strong>, <strong>rich in protein<\/strong> or <strong>fiber<\/strong>, and <strong>aligned <\/strong>with their <strong>digestive health<\/strong>, <strong>metabolic <\/strong>balance, and overall <strong>wellbeing goals<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">This profound market shift requires an evolution in <strong>flavoring <\/strong>approaches. Formulations must balance several constraints: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Reducing sugar and sweeteners,<\/li>\n\n\n\n<li>Enriching with plant-based or dairy proteins,<\/li>\n\n\n\n<li>Adding prebiotic fibers,<\/li>\n\n\n\n<li>Integrating nutraceutical actives (vitamins, minerals, plant extracts),<\/li>\n\n\n\n<li>Maintaining a premium sensory experience.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 The challenge is clear: how to preserve deliciousness and aromatic roundness in complex matrices, often generating bitterness, astringency, or pronounced plant notes?<\/strong><\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Aromatic Trends 2026: Modern Flavoring, Nostalgic Comfort, and Plant-Based Modernity<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Image-Blog-2-Comfort-without-Guilt-1-1024x576.png\" alt=\"\" class=\"wp-image-5670\" srcset=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Image-Blog-2-Comfort-without-Guilt-1-1024x576.png 1024w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Image-Blog-2-Comfort-without-Guilt-1-300x169.png 300w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Image-Blog-2-Comfort-without-Guilt-1-768x432.png 768w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Image-Blog-2-Comfort-without-Guilt-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The 2026 trends confirm a hybridization between emotional comfort and technical sophistication. The most popular <strong>aromas <\/strong>combine: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Pistachio-vanilla<\/li>\n\n\n\n<li>Toasted caramel<\/li>\n\n\n\n<li>Milky pandan<\/li>\n\n\n\n<li>Matcha latte<\/li>\n\n\n\n<li>Macaron<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These <strong>aromatic signatures<\/strong> meet a need for &#8220;<strong>controlled comfort<\/strong>&#8220;: they activate strong <strong>emotional codes<\/strong> (childhood, pastry, milky sweetness), while still <strong>performing <\/strong>well in nutritional matrices where modern flavoring must handle <strong>flavoring<\/strong> and <strong>masking constraints<\/strong> (bitterness, astringency, plant\/metallic notes).<\/p>\n\n<p class=\"wp-block-paragraph\">The challenge is no longer just to add an aroma. It&#8217;s about creating a flavor profile capable of: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Restoring sweetness perception despite reduced sugar.<\/li>\n\n\n\n<li>Bringing roundness in the presence of plant proteins (pea, rice, soy).<\/li>\n\n\n\n<li>Masking residual notes from soluble fibers or botanical extracts.<\/li>\n\n\n\n<li>Maintaining sensory stability over time.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This technical approach to flavoring becomes a <strong>major differentiating lever <\/strong>in a market saturated with <strong>&#8220;healthy&#8221; promises.<\/strong><\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong><strong>Sugar Reduction and Protein Enrichment: Modern Flavoring, Technological Challenges, and Aromatic Solutions.<\/strong><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">La r\u00e9duction du sucre est aujourd\u2019hui incontournable. Pression r\u00e9glementaire, attentes consommateurs, lutte contre les pics glyc\u00e9miques : les industriels doivent revoir leurs recettes. <\/p>\n\n<p class=\"wp-block-paragraph\">But removing sugar means losing:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Volume<\/li>\n\n\n\n<li>Texture,<\/li>\n\n\n\n<li>Roundness,<\/li>\n\n\n\n<li>A natural flavor enhancer.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In products high in protein or fiber, removing sugar often accentuates:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bitterness,<\/li>\n\n\n\n<li>Dryness in the mouth,<\/li>\n\n\n\n<li>Vegetable or metallic notes,<\/li>\n\n\n\n<li>An unpleasant aftertaste.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>A modern and controlled flavoring must offset these losses by enhancing roundness, sweetness perception, and masking undesirable notes.<\/strong><\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.phode-humancare.com\/en\/flavour-creation\/\"><strong>MaskOver<\/strong><\/a>: Aromatic Engineering to Mask Bitterness and Plant Notes<\/h3>\n\n<p class=\"wp-block-paragraph\">The approach developed by <strong><a href=\"https:\/\/www.phode-humancare.com\/en\/maskover\/\">MaskOver<\/a> <\/strong>is based on creating custom aromatic profiles that interact with the matrix rather than &#8220;simply&#8221; flavoring it. <strong><a href=\"https:\/\/www.phode-humancare.com\/en\/maskover\/\">MaskOver<\/a> <\/strong>stands out through precise aromatic engineering: its custom profiles are designed to interact directly with the food matrix, modulating bitterness, dryness, or plant notes, compensating for sensory shortcomings due to reduced sugar or the presence of proteins\/fibers. <strong><a href=\"https:\/\/www.phode-humancare.com\/en\/maskover\/\">MaskOver<\/a> <\/strong>doesn&#8217;t just flavor; it acts deeply to harmonize and enhance the overall perception of the product.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Technical Objectives:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Recreate sweetness perception without added sugar.<\/li>\n\n\n\n<li>Bring a creamy sensation in plant-based bases.<\/li>\n\n\n\n<li>Harmonize interactions between proteins, fibers, and actives.<\/li>\n\n\n\n<li>Improve sensory acceptability from the first tasting.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This aromatic engineering is essential to secure the<strong> repurchase rate<\/strong> and loyalty, especially in the <strong>nutraceutical <\/strong>sector.<\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong><strong><a href=\"https:\/\/www.phode-humancare.com\/en\/flavour-creation\/\">Aromalogy<\/a><\/strong>: Modern Flavoring and Unique Aromatic Signature<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In a highly competitive environment, <strong>flavoring <\/strong>becomes a <strong>strategic innovation tool<\/strong> for products, just as important as nutritional formulation.<\/p>\n\n<p class=\"wp-block-paragraph\">In this sensory approach, our <strong><a href=\"https:\/\/www.phode-humancare.com\/en\/flavour-creation\/\">Aromalogy<\/a> <\/strong>range is the ideal complement. Whether through <strong>customized aromas<\/strong>, specifically tailored to your needs, or via a selection available in our catalog, <strong><a href=\"https:\/\/www.phode-humancare.com\/en\/flavour-creation\/\">Aromalogy<\/a> <\/strong>allows you to bring a unique <strong>aromatic signature<\/strong> to your products, while integrating seamlessly with their technical characteristics. <\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\"><strong>Practical Applications: Optimize Your Protein Bars and Functional Products<\/strong><\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img decoding=\"async\" width=\"231\" height=\"231\" src=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Snack.png\" alt=\"\" class=\"wp-image-5682\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:103px;height:auto\" srcset=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Snack.png 231w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Snack-150x150.png 150w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Protein Bars<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Protein bars made from pea or rice protein can have persistent bitterness. Adding profiles like <strong>macaron<\/strong>, <strong>pistachio-vanilla<\/strong>, or <strong>brioche<\/strong> allows you to: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Soften the initial taste,<\/li>\n\n\n\n<li>Mask plant notes<\/li>\n\n\n\n<li>Increase the perception of deliciousness<\/li>\n\n\n\n<li>Reduce reliance on intense sweeteners.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Result: better sensory tolerance and a reinforced premium image.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img decoding=\"async\" width=\"228\" height=\"228\" src=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Boisson.png\" alt=\"\" class=\"wp-image-5684\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:103px;height:auto\" srcset=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Boisson.png 228w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Boisson-150x150.png 150w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Functional Drinks and Protein Drinks<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Drinks enriched with soluble fibers or dairy proteins require a fine aromatic balance. Notes of <strong>caramelized caramel<\/strong> or <strong>milky pandan<\/strong> bring: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>A differentiating signature,<\/li>\n\n\n\n<li>A milky perception without added fat,<\/li>\n\n\n\n<li>Coherence with plant-based and Asian trends,<\/li>\n\n\n\n<li>Easy to drink.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>In a fast-growing market, the sensory experience becomes a key factor of differentiation.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"222\" src=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Poudre.png\" alt=\"\" class=\"wp-image-5686\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;width:103px;height:auto\" srcset=\"https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Poudre.png 222w, https:\/\/www.phode-humancare.com\/wp-content\/uploads\/2026\/03\/Application-Poudre-150x150.png 150w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Nutraceutical Supplements and Functional Powders<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In nutraceuticals, long-term adherence depends strongly on taste. Actives such as magnesium, certain plant extracts, or probiotics can generate undesirable notes. <\/p>\n\n<p class=\"wp-block-paragraph\">Controlled flavoring allows you to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Mask astringency,<\/li>\n\n\n\n<li>Attenuate metallic aftertaste,<\/li>\n\n\n\n<li>Bring perceived sweetness without sugar,<\/li>\n\n\n\n<li>Create an experience consistent with the health promise.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Taste is no longer accessory: it determines compliance and thus perceived effectiveness.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sensory optimization is no longer standardizable<\/strong>. Each matrix has its specifics: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>High protein content,<\/li>\n\n\n\n<li>Enrichment with fibers,<\/li>\n\n\n\n<li>Drastic sugar reduction,<\/li>\n\n\n\n<li>Regulatory constraints (clean label),<\/li>\n\n\n\n<li>Vegan or plant-based requirements.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>A customized approach allows you to adapt:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Aromatic intensity,<\/li>\n\n\n\n<li>Release kinetics in the mouth,<\/li>\n\n\n\n<li>Sweetness perception,<\/li>\n\n\n\n<li>Compatibility with thermal stability and industrial processing.<\/li>\n<\/ul>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion: <strong>Reinventing Food Comfort Through Modern Flavoring<\/strong><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Modern flavoring allows you to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Restore deliciousness.<\/li>\n\n\n\n<li>Secure sensory acceptability.<\/li>\n\n\n\n<li>Enhance products with high nutritional value.<\/li>\n\n\n\n<li>Strengthen differentiation in a saturated market.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong><strong>Food and nutraceutical manufacturers who incorporate modern flavoring techniques right from the development stage will gain a lasting competitive advantage.<\/strong><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Are you developing a functional drink, a protein bar or a low-sugar dietary supplement?<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Aromatic optimization must be considered from the design stage.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Share your matrix constraints and nutritional goals: a targeted aromatic strategy can turn a technically sound product into lasting commercial success.<\/p>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\"><strong>FAQ \u2014 Flavoring, Masking, and Sugar Reduction<\/strong><\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1773421245837\"><strong class=\"schema-faq-question\"><strong><strong>Why does sugar reduction impact the aromatic perception of foods?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Why does sugar reduction impact the aromatic perception of foods?<br\/>When you reduce sugar, you remove a natural &#8220;flavor amplifier&#8221;: sugar supports roundness, attenuates certain roughness, and structures the taste length. Without it, aromas can seem &#8220;flatter,&#8221; and notes of bitterness, plant, or metallic become more visible. That&#8217;s where a flavoring strategy (creating rounder, milky, toasted profiles&#8230;) and targeted masking (bitterness\/astringency) make the difference.<br\/>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/jennifer-negre\/\">Jennifer NEGRE, Marketing Manager Phod\u00e9 Human Care<\/a>  <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1773421309299\"><strong class=\"schema-faq-question\"><strong>Can taste really make a difference in the commercial success of a nutritional product?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, because taste determines immediate acceptability (first purchase), but especially the intent to repurchase. In protein bars, functional drinks, or supplements, a health promise without sensory pleasure creates disappointment. On the other hand, a well-calibrated aroma, coupled with effective masking of undesirable notes, helps move from &#8220;I&#8217;ll try&#8221; to &#8220;I adopt&#8221;.<br\/><a href=\"https:\/\/www.linkedin.com\/in\/jennifer-negre\/\">\u2014 Jennifer NEGRE, Marketing Manager Phod\u00e9 Human Care<\/a>  <\/p> <\/div> <\/div>\n\n<p class=\"wp-block-paragraph\">With the <strong>\u201c2026 Trends decoded\u201d<\/strong> series, each month we\u2019ll bring you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A decoded trend,<\/li>\n\n\n\n<li>Practical tools<\/li>\n\n\n\n<li>Concrete guidelines<\/li>\n\n\n\n<li>Inspiring technical cases.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Next episode: <strong>Spring Herbs<\/strong>: freshness, plant nuances, and sensory innovation will be in the spotlight.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Send us your matrix to receive a personalized response within 48 hours.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.phode-humancare.com\/en\/contact\/\">Contact us<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food Comfort: A New Strategic Requirement for the Agri-Food and Nutraceutical Industries In 2026, modern flavoring and &#8220;food comfort&#8221; are no longer just a matter of taste pleasure. They become a strategic pillar for the agri-food and nutraceutical sectors: a product may be excellent on paper (proteins, fibers, actives), but without taste, aromas, and masking [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modern flavoring and delicious comfort: how to create low-sugar nutritional products that sell (and are repurchased) in 2026? - Human Care - Cr\u00e9ations aromatiques et actifs sensoriels<\/title>\n<meta name=\"description\" content=\"Modern flavoring: AROMALOGY and MASKOVER enhance the indulgent taste of high-protein products, with less sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phode-humancare.com\/en\/modern-flavoring-and-delicious-comfort-how-to-create-low-sugar-nutritional-products-that-sell-and-are-repurchased-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modern flavoring and delicious comfort: how to create low-sugar nutritional products that sell (and are repurchased) in 2026? - 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Without it, aromas can seem \"flatter,\" and notes of bitterness, plant, or metallic become more visible. That's where a flavoring strategy (creating rounder, milky, toasted profiles...) and targeted masking (bitterness\/astringency) make the difference.<br\/>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/jennifer-negre\/\">Jennifer NEGRE, Marketing Manager Phod\u00e9 Human Care<\/a>  ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.phode-humancare.com\/en\/modern-flavoring-and-delicious-comfort-how-to-create-low-sugar-nutritional-products-that-sell-and-are-repurchased-in-2026\/#faq-question-1773421309299","position":2,"url":"https:\/\/www.phode-humancare.com\/en\/modern-flavoring-and-delicious-comfort-how-to-create-low-sugar-nutritional-products-that-sell-and-are-repurchased-in-2026\/#faq-question-1773421309299","name":"Can taste really make a difference in the commercial success of a nutritional product?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, because taste determines immediate acceptability (first purchase), but especially the intent to repurchase. In protein bars, functional drinks, or supplements, a health promise without sensory pleasure creates disappointment. On the other hand, a well-calibrated aroma, coupled with effective masking of undesirable notes, helps move from \"I'll try\" to \"I adopt\".<br\/><a href=\"https:\/\/www.linkedin.com\/in\/jennifer-negre\/\">\u2014 Jennifer NEGRE, Marketing Manager Phod\u00e9 Human Care<\/a>  ","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/posts\/5664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":18,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/posts\/5664\/revisions"}],"predecessor-version":[{"id":5879,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/posts\/5664\/revisions\/5879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/media\/5668"}],"wp:attachment":[{"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/categories?post=5664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phode-humancare.com\/en\/wp-json\/wp\/v2\/tags?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}