Home » Masking off-notes
Our know-how in masking off-notes


Taste
is a real purchase issue for consumers
Companies operating in the nutraceutical and agri-food sectors face a major challenge: combining flavour, performance and quality in their products. Consuming a dietary supplement or functional product should be an enjoyable experience while ensuring optimal effectiveness.
Thanks to our flavour expertise in taste masking, we make this combination possible. Our know-how allows us to reduce the undesirable notes of ingredients while preserving their performance and quality, offering products that are both effective and pleasant for the consumer. This technical expertise is essential to meet consumers’ growing demands for nutrition and well-being.

Keep in mind only
Good taste
Tastes and smells: what are tomorrow's challenges?
The off-notes have a negative impact on the taste of the product, altering its palatability and making it difficult for consumers to take or eat regularly.
Palatability comes from the right balance of taste, smell and trigeminal sensations. This balance creates a pleasant mouthfeel that reinforces the hedonistic value of the product.
This is a real challenge for the nutraceutical, food and pharmaceutical industries.
Enhance the organoleptic profile of your products
Experts in olfaction, we know that the perception of a food or ingredient in the mouth uses both taste and smell, two senses involved in the search for well-being and pleasure.
Aware of the importance of this quest for well-being, Phodé has developed expertise in masking unpleasant tastes and odours while taking flavour into account.
Our approach
is tailor-made:
Our only objective: beat the organoleptic challenge of masking off-notes while bringing a new sensory experience for the consumer.
The 3 steps of our approach:
1. Diagnostic
- Understand your masking expectations and identify sapid, volatile and/or trigeminal off-notes.
- Study all the key parameters that make up the product for a tailor-made masking solution:
- Colour, texture, taste, smell.
- Target consumer, product promise, use.
2. Formulation
- Precise selection of the ideal ingredients to guarantee off-note masking that is safe to use and high quality.
- Formulation using the product’s matrix or galenic formulation.
- Regulatory checks.
3. Approval test
- Customer product is tested after MaskOver application.
- Comparison with test results before application.
- Panellists involved in the final approval.


Your satisfaction
is our top priority
Personalised support
- Clear labelling: natural flavouring, natural flavouring of… depending on the type of flavor selected.
- Carefully selected ingredients for maximum naturalness and safety.
- Available in liquid or powder form to suit your needs.
- Regulatory compliance
A rigorous quality approach
Can be made from ingredients of natural origin*.
- 100% French creation.
- ISO 22000 certification.
- Regulatory compliance [Reg 1334/2008; Reg 1333/2008, Dir. 2002/46/EC; ]
*Customised choice of ingredients tailored to the customer’s specifications
What types of unpleasant tastes are we masking?
Off-notes are the bad smells and/or unpleasant tastes that some ingredients/foods may generate.
We provide customised support to industries for masking these off-notes, enhancing the organoleptic result.
We work on all off-notes, whether they are sapid, volatile and/or trigeminal.

Sapid
- Bitter (caffeine, ginseng, proteins…)
- Acid (red berries, acerola, sorRel…)

Volatile
- Animal, marine (sea weed, gelatin, collagen…)
- Sulphur (onion, cabbage, amino acids…)

Trigeminal
- Astringent (artichoke, tea, tannins…)
- Metal (iron, zinc, magnesium…)
- Spicy (CBD…)
Don't miss out
on your consumers
place pleasure as a major concern of their meals*.
believe that pleasure is primarily associated with taste*.
Hedonism, or the search for pleasure in consumption, is a popular trend in the future.
*Nestlé France Foundation, Ipsos, NRA/AgroParisTech of Physiology of Nutrition and Eating Behavior
**The key success factors of a food supplement in 2022, by Nutrikeo on June 15, 2022 – Food & Health Day